For everyone else, I want to introduce you to Instagram. Instagram markets itself as a fun and creative way to share photos with friends and family. In my opinion the value of Instagram is less about creating a photo-centric social network (is there anyone NOT trying to build a social network these days?), but about turning the average photo-taker into an artist. You see, Instagram offers instantly-applied filters for your photos. From your smartphone.
The easiest way to explain is to do a demonstration. Here's a photo of Daisy I took on my phone recently:
Not a bad photo, but nothing to write home about. Now, here's the photo using one of Instagram's 16 filters:
Instagram let me zoom in a bit, and then updated the photo with hypersaturation and a bit of a vintage feel. Much better right? Here's another example:
Again, not a bad shot, but the cars on the street and too much greenery at the top make it not worth framing. Here's the photo using Instagram:
This filter added sepia tones and a cool, washed out border. It also blurred a lot of the background with a watercolor effect so the cars are less noticeable. Now it looks like something I'd hang on the wall!
This app will never replace professional photography of course, but it's pretty cool to feel like you can take photos worth sharing with the world. The only catch with Instagram is that it's only for your smartphone (visit your phone's App Store or Instagram.com for details). So if you don't have one, well... you've got bigger fish to fry than photo-editing software ;)











